Reid Maclachlan, founder.
I spent five years working in two different advice firms, and none of the software platforms we tried over that period actually made our lives easier. We tried the market leader (hi mom!), an adviser-made option, and a flashy, techy one.. They all seemed efficient and forward-thinking, but mostly just added extra steps and processes for a marginally better output (in my view).
When AI development tools started going crazy, I realised I had a real opportunity to build something incredible. I got down and dirty with my team of faithful AI agents.. and spent a lot of time trying to rethink what advice software could/ought to be. Aether has been my muse and still consumes my mornings and nights (I have a day job!). Look at her now...